Bobby Behan

Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

Time is flying by ….

November 30, 2009

Where does the time go? To Hell and Back finished weeks ago and I still have not had the time to write about it. Since then so much has been going on.

To Hell and Back was a disappointment. I dropped off the lead group of five, but not by far on the day’s first big climb, but fought my way back on, on the undulating roads and things were looking good. I was on track for a top five. But then that hissing noise started and the slowest puncture repair ever began! By the time I got going again my race was over. Day two and I didn’t have the mojo and instead enjoyed the scenery, which was stunning. I was delighted for my good friend XTerra Triathlete Dan Hugo, who won the overall race. As always “The Hell” is great fun. The Stellenbosch crew had a good time.

I’ve been keeping busy since “The Hell”. I took a one-week break from the bike and I am back in Naudee’s gym, which is brilliant. Naudee has hit us with some insane workouts, which I am relishing. Office life has been busy, but I’ve a great routine here in Stellenbosch, so I can push through things. The athletes are starting to arrive into town. First to arrive was my fellow countryman Gavin Noble, who is staying with me. I picked Gavin up and we drove him to get his hire car, a 1970’s VW Beetle christened Blue! Irish humor has definitely taken over in “The Bosch” with many shaking their heads, but Gav and I have many laughs! The biggest laugh of course was winning the rugby this past weekend! Not a bad thing to be sitting around a room full of Africaan’s and giving them a good kicking in their favorite national sport!!!

The weather too has been picking up in Stellenbosch, with consistent temperatures in the mid 20’s and sometimes-high 30’s! Last week I took my first dip into the outdoor pool and managed a km. I have this itch right now to do some swimming, so who knows, but I might venture down with Gav a couple of mornings here and there.

There’s probably more to report, but nothing is coming to mind right now.

Stats for Bobby Behan are coming soon.