Bobby Behan

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Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

“The Caveman” on camera

April 23, 2009

I respect Conrad so much, the road traveled by “The Caveman” and how he has got to this point. The years living day by day as he made a name in France, his infamous breakaway at the Sydney Olympic Games in 2000 and his transition to XTerra, a sport he has dominated since 2001. Over the coming months many of the stories we don’t know about Conrad will be told!!! I know them all and will ensure we get the whole story behind the character!

Over the past three days after Sea Otter Conrad remained at Specialized in Morgan Hill. We have been shooting movies and taking photos of “The Caveman”. Keep your eyes on the triathlon section of “I Am Specialized” where the movie will be aired soon.

We’ve had our World Cup photographer Gary Perkin in-house over the past week taking many cool photos ….. these of Conrad are unreal!

Stats for Bobby Behan are coming soon.
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