Bobby Behan
Sports Marketing Manager, Mountain Bike and Triathlon
Specialized Global Marketing
I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.
It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.
In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.
Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.
In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!
Stats
| Height | 5' 4" |
| Born | January 12th, 1968 |
Cool Facts
| 2nd overall tour of virginia |
| 7th overall tour 1998 |
| 8th stage of best tour |
| stage of tour 2005 winner best year |
Wildflower, “The Caveman” and Houffalize
May 4, 2009With so much going on this weekend and a hefty workload at Specialized, I decided to check out the Wildflower Triathlon over the weekend. It helped that the trip was relatively short, with only a two-hour drive south from Morgan Hill.
The Wildflower venue is stunning and I could clearly see what this event is one of these legendary global events. It was cool to be there first hand. I stayed in a house with Terenzo, his girlfriend Kelly, his bro Dino, who is on a running scholarship in Oregon, his girlfriend Megan and other friends. It was only towards the end of the weekend, when one of his friends Phillipe asked me my last name …. It must have suddenly clicked with him, but Phillipe and I used to do battle ten years ago in the USA! We had a good catch up recalling the good old days! He told me that a few faces from those years gone by were still racing in the pro scene and doing well ….. It was nice to hear him say that I was one of the men to beat back then! Not any more!!!!
Although, watching the triathlon, which I really enjoyed, I did wonder on the drive down, if it would be something I would miss i.e. competing! The answer is that I am very happy where I am right now! MTB’ing has filled the gap left after my tri years!
Being accustomed to the bike race scene now and the driving associated with following a race, my gold rental (PT Cruise type thing) was found following every move on the bike, that is until some marshal on a motor bike and I had words ….. In California they didn’t seem to appreciate my driving style! Conrad told me only this morning, that there’s a few marshals out there who think they are GOD! Ah well, I kept quiet from there on, heading back to the transition area, got my Stumpjumper out of the car and followed the run, giving encouragement, while trying to keep well clear of the men in the yellow jackets! Terenzo was doing so well, but his young body, obviously tired from the efforts of the weeks gone by, had a tough day on the run. His course record still stands though …… Good job T. I have to say spending time with Terenzo this week has been really cool. He’s a real gent, dead sound and a good laugh to be around. I had a great time.
“The Caveman” as we say in Ireland is some man for one man! Well done on his first XTerra of 09 and to Dan Hugo on his third position.
Houffalize was a mixed affair with Rafa crashing out in 4X, Lene suffering from a bad start and finishing 12th, Todd laid out in bed with flu, Susi also with a flaky chest resulting in 12th. Burry too wasn’t feeling well in the days building up, but seemed to be better on race day. He had a bad start but the fighter in him pushed himself back up to 4th … WOW! The kid is impressive. He also won the U23 and is dominating those standings.
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My fourth week on the road
April 28, 2010 -
The season is under-way
April 8, 2010 -
Time is flying by ….
November 30, 2009 -
To Hell and Back
November 5, 2009 -
The Cape Pioneer and riding with “The Swiss Cookcoo Clock”!
November 5, 2009 -
The end of an amazing trip and what’s in store
October 14, 2009 -
One World Championships over and now another one.
September 8, 2009 -
I made it “Down Under”
September 3, 2009 -
My biggest trip of the year!
August 31, 2009 -
Top of the mornin’ to yeah!
August 21, 2009 -
Whistler
August 17, 2009 -
Moving the envelope.
August 15, 2009 -
Lene wins in Canada
August 3, 2009 -
The Imana Finale and Canada
August 2, 2009 -
Day Three: Sand storms, followed by pelting rain & typical Irish Weather!
July 23, 2009 -
Day Two: We avoided the Rhino’s & the sharks!
July 22, 2009 -
Horsepower and my Stumpjumper!
July 21, 2009 -
Excited!!
July 20, 2009 -
Ironman Frankfurt
July 6, 2009 -
Ironman and Life in SA
July 3, 2009 -
Back on African Soil
June 15, 2009 -
A Day In The Life
June 4, 2009 -
Madrid World Cup and life in Ireland
June 3, 2009 -
What's he like?
May 19, 2009 -
Bike to work day?????
May 14, 2009 -
Here in San Francisco they call me “The Beast”!
May 4, 2009 -
Wildflower, “The Caveman” and Houffalize
May 4, 2009 -
Another World Cup and Terenzo in Florida
April 27, 2009 -
“The Caveman” on camera
April 23, 2009 -
Cape Epic, Pietermaritzburg, Sea Otter and Thoughts In General
April 23, 2009




