Bobby Behan

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Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

Here in San Francisco they call me “The Beast”!

May 4, 2009

I can blame Global Marketing Director, Ben Capron and I suppose Naudee back in Stellenbosch partly and there’s a little bit of me in that mix too! So, this is how it all started. Since January in Stellenbosch I have been doing these crazy gym sessions, which if I am being honest adore. I was never a fan of the gym (I always got bored!), but these sessions add a much different ingredient … an addictive ingredient for those of you with a sadistic streak like me!

So when I came to The Specialized Offices in February naturally I did not want to fall behind the group back in Stellenbosch and seeing that there was a gym within the offices (how cool is that!), I kept my routine going – well I added a bit just to be ahead!

Slowly but surely interest came from within the Global Marketing Department. One lunchtime I was joined by a few, most notably Nic Sims! It was a toughie that day ….. Nic started out full of enthusiasm, but that soon passed! For five days after, Nic was found hobbling around the office. Nic should have been grateful to me for helping him find new muscles in his body, but NO …. I was accused of trying to break some of the office staff and hence Ben Capron came up with “The Beast”! Here at Specialized the name has stuck!

So for a couple of months nobody joined me, until today when new member of the sports marketing team, Kim joined me! Kim is a toughie and did really well …… let’s see if she hobbles in tomorrow …. I do think I have found a partner in sadism!!!

Stats for Bobby Behan are coming soon.
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