Bobby Behan
Sports Marketing Manager, Mountain Bike and Triathlon
Specialized Global Marketing
I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.
It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.
In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.
Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.
In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!
Stats
| Height | 5' 4" |
| Born | January 12th, 1968 |
Cool Facts
| 2nd overall tour of virginia |
| 7th overall tour 1998 |
| 8th stage of best tour |
| stage of tour 2005 winner best year |
Bike to work day?????
May 14, 2009It’s all go at the moment. So I landed in Ireland last week, with my dad picking me up and taking me home ….. I was greeted by what was once a pup, but now a dog, that resembles a bear. He jumped into the car on top of my bike box. I was informed that this was his way of saying he wanted to go for a drive or swimming! Unfortunately, the weather was a bit CRAP (!!) and too cold to even contemplate an open water swim, but I am home next week and with summer hopefully looming, some swimming with the “bear dog” will be on the menu!
It was good to spend time with family. The time has certainly flown by since my departure to South Africa in October. I managed to get some biking done, one spin with Joe, who is in great shape and building up for The Ras. It’s his eight or ninth Ras. I have to say biking in Ireland is so good, especially when the sun is shinning.
I landed in San Francisco yesterday afternoon. Jet lag meant I left it until this morning to travel to work. I have two routines ….. routine one is bike before work with Erick Marcheschi (another lad from the office) leaving at 6:30am sharp, or if my lazy ass gets out of bed, have breakie, then stop by Peats for Coffee (Great coffee shop enroute) and be at my desk for 6:45am. Mornings you see are my most productive time and the office is quiet then. Anyway, this morning as I was getting out of my blue rental I meet Erick, Catherine and Specialized Owner / President Mike Sinyard all ready to bike. I am looking around and seeing most of the parking blocked off with cones and tape ….. I thought there was building or something going on! I was duly informed that it was bike to work day, meaning no cars! Well I didn’t know, so the Blue Rental is the exception although Mike did say he was thinking about towing it …. It could be bike to home evening for me!!!! The culture at Specialized is so cool. I don’t know a single person within the company who is not sporty …… there’s no cooler work culture to be around.
-
My fourth week on the road
April 28, 2010 -
The season is under-way
April 8, 2010 -
Time is flying by ….
November 30, 2009 -
To Hell and Back
November 5, 2009 -
The Cape Pioneer and riding with “The Swiss Cookcoo Clock”!
November 5, 2009 -
The end of an amazing trip and what’s in store
October 14, 2009 -
One World Championships over and now another one.
September 8, 2009 -
I made it “Down Under”
September 3, 2009 -
My biggest trip of the year!
August 31, 2009 -
Top of the mornin’ to yeah!
August 21, 2009 -
Whistler
August 17, 2009 -
Moving the envelope.
August 15, 2009 -
Lene wins in Canada
August 3, 2009 -
The Imana Finale and Canada
August 2, 2009 -
Day Three: Sand storms, followed by pelting rain & typical Irish Weather!
July 23, 2009 -
Day Two: We avoided the Rhino’s & the sharks!
July 22, 2009 -
Horsepower and my Stumpjumper!
July 21, 2009 -
Excited!!
July 20, 2009 -
Ironman Frankfurt
July 6, 2009 -
Ironman and Life in SA
July 3, 2009 -
Back on African Soil
June 15, 2009 -
A Day In The Life
June 4, 2009 -
Madrid World Cup and life in Ireland
June 3, 2009 -
What's he like?
May 19, 2009 -
Bike to work day?????
May 14, 2009 -
Here in San Francisco they call me “The Beast”!
May 4, 2009 -
Wildflower, “The Caveman” and Houffalize
May 4, 2009 -
Another World Cup and Terenzo in Florida
April 27, 2009 -
“The Caveman” on camera
April 23, 2009 -
Cape Epic, Pietermaritzburg, Sea Otter and Thoughts In General
April 23, 2009

