Bobby Behan

Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

Bike to work day?????

May 14, 2009

It’s all go at the moment. So I landed in Ireland last week, with my dad picking me up and taking me home ….. I was greeted by what was once a pup, but now a dog, that resembles a bear. He jumped into the car on top of my bike box. I was informed that this was his way of saying he wanted to go for a drive or swimming! Unfortunately, the weather was a bit CRAP (!!) and too cold to even contemplate an open water swim, but I am home next week and with summer hopefully looming, some swimming with the “bear dog” will be on the menu!

It was good to spend time with family. The time has certainly flown by since my departure to South Africa in October. I managed to get some biking done, one spin with Joe, who is in great shape and building up for The Ras. It’s his eight or ninth Ras. I have to say biking in Ireland is so good, especially when the sun is shinning.

I landed in San Francisco yesterday afternoon. Jet lag meant I left it until this morning to travel to work. I have two routines ….. routine one is bike before work with Erick Marcheschi (another lad from the office) leaving at 6:30am sharp, or if my lazy ass gets out of bed, have breakie, then stop by Peats for Coffee (Great coffee shop enroute) and be at my desk for 6:45am. Mornings you see are my most productive time and the office is quiet then. Anyway, this morning as I was getting out of my blue rental I meet Erick, Catherine and Specialized Owner / President Mike Sinyard all ready to bike. I am looking around and seeing most of the parking blocked off with cones and tape ….. I thought there was building or something going on! I was duly informed that it was bike to work day, meaning no cars! Well I didn’t know, so the Blue Rental is the exception although Mike did say he was thinking about towing it …. It could be bike to home evening for me!!!! The culture at Specialized is so cool. I don’t know a single person within the company who is not sporty …… there’s no cooler work culture to be around.

Stats for Bobby Behan are coming soon.