Bobby Behan

Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

What's he like?

May 19, 2009

I’ve had a few people ask me, “so what’s he like”? Well the legend Macca has been on top of the game for over a decade now and I have no doubt will continue to be. I remember clearly his victory at ITU Worlds in 1997 and as we all know his Ironman Kona victory in 2007. Only three athletes in the history of triathlon, including Macca have achieved this rare feat.

An athlete with results is one thing; especially with results like Macca’s, but what sets Macca apart is his larger than life character! He’s a bloody funny guy, full of energy and the joys of life. He’s has an energy that never seems to quell. “The Caveman” Stoltz told me all about it over the years, but it was good seeing this first hand.

So on Friday morning I met Macca and Michael Murphy, a young Australian athlete 19-year-old athlete Macca has kindly taken under his wing, at the Morgan Hill swimming pool. They had just finished a 4km (odd) swim set and from there, like all triathletes we set out for a monster breakfast. I missed the swim, but still managed the Monster Breakfast!

Friday afternoon involved a tour of the Specialized Offices. On Saturday morning we met up for our ride. I arrived with the idea of doing three hours and then leaving the rest to Macca and the focused tri guys. Brendan O Brien our in house engineer who is busy training for an Ironman used some sort of hypnotic psychology on me and being a sucker for punishment I embarked in the 40 degree heat (100 in USA numbers!!) on the “4.5 hours loop” with “one climb and lots of flat”!

“Mass is the enemy of performance” …. Those words of Ernie “The Genius” Gruhn rang clear in my ears on the first climb. Damn I could always climb as a triathlete but nowadays my 95 kg’s is a lot more than my 83 race kg’s (I have added muscle you see!!!). It could have been an Irish ride …. We had Chris McCormack, Brendan O’ Brien, Michael Murphy and the odd one out in terms of names, Mark Cote our aero dynamics engineer who is also training for an Ironman. O’ Brien’s reverse psychology was bull***** when I hit the next climb and the undulating roads the whole way back to Morgan Hill. Three cokes and other bits and pieces kept me going, but five hours was a tad long! Towards the end Macca was a real inspiration …. “Bobby mate, name an Irish band”. Before I could muter anything he was singing away to U2, then Hothouse Flowers, mentioned Sinead O Connor – thank god he did not try Clannad. I hadn’t the vocal cords to bring The Dubliners into the mix, while Frank Sinatra although eager to get out, stayed inside!

Mentioning the whole Irish thing, I know his tan might not add up, but Macca’s grand dad is proper Irish and Macca knew exactly how he ended up “Down Under”. I remember the then Irish Triathlon Association having a development strategy, which involved signing foreigners, a joke at the time & to this day might I say! Well they didn’t do such a good job if that was their then strategy!!!!!

On Sunday Macca looked good to take victory in the Morgan Hill Triathlon. He even had time to wave at me in the car from the bike! At the end I got a little apprehensive that he had lost some of his ITU kick, but his kick is still very much there.

Overall it was great meeting the legend that is Chris “Macca” McCormack. He’s a rare character and one of the most stand out athletes I have ever met.

Stats for Bobby Behan are coming soon.