Bobby Behan

Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

Back on African Soil

June 15, 2009

It hasn’t been a normal trip, with the new job commencing, taking the time to adjust and making the time to meet new people, plus of course spending time with family, meaning that I have been away longer than I normally would expect to be. This has been my longest ever trip with Specialized (racing in 05 in Asia was long too), but like anything new, it’s important to put one’s head down in order to get things moving smoothly.

I arrived in Stellenbosch on Thursday evening after the flight from hell. I opted to bring road (don’t know why I brought the road bike in hindsight) and MTB bikes, plus some other bits and pieces, including Hugo’s new Apple Laptop, Tim’s wetsuit and other requests from the USA! Aer Lingus weren’t so pleased. I still try to give them “I am an Irish Athlete story”, which doesn’t work (Ireland has gone and got itself too official; too overly serious!!), or maybe I no longer look like an athlete …. Hmmm! Maybe I should have told them that I am “a has been”!!! Fast acting by my travel agent and I was on my way to Stellenbosch with Iberia, via Madrid and Jo’Burg. In Jo’Burg emigration said that from their records I over stayed a VISA in 2006. I couldn’t remember a thing about that, except that I was eager to get home at that point. A small fine, quick talking and I was on my way! Finally, I arrived in Stellenbosch.

Being back has been good. I spent some quality time with my sofa and TV (!!!), had two absolutely awesome MTB rides on Saturday and Sunday and met up with my cousin and friends in Cape Town on Saturday night after the Lions victory over Western Province. Yes I am a big rugby fan, prefer watching games from my sofa, but couldn’t resist going to Cape Town afterwards. It’s also great to be back at my office, working from my usual position and simply getting back into routine.

I plan to be here until July 2nd, when I travel for a few days to Frankfurt for Ironman Frankfurt and following that will probably spend a little time in Ireland.

I must take more photos, but Stellenbosch, although it’s winter is stunning.

On other fronts the athletes are all doing very well. Conrad Stoltz had a legendary story over the weekend. It just sums up “The Caveman” – he’s as tough as nails!!!! You can check it out on his "I Am Specialized" blog or at www.conradstoltz.com.

Stats for Bobby Behan are coming soon.