Bobby Behan
Sports Marketing Manager, Mountain Bike and Triathlon
Specialized Global Marketing
I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.
It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.
In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.
Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.
In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!
Stats
| Height | 5' 4" |
| Born | January 12th, 1968 |
Cool Facts
| 2nd overall tour of virginia |
| 7th overall tour 1998 |
| 8th stage of best tour |
| stage of tour 2005 winner best year |
Ironman Frankfurt
July 6, 2009Despite my years of triathlon, Ironman Frankfurt was only the second ever Ironman that I have witnessed, the other being South Africa way back in 2001. It’s an incredible event, most impressive being the final moments where people crossed the finish line, before it’s game over. What a party and atmosphere. As a triathlete it was never my thing, but I can see why it is for others.
Macca and Terenzo both had tough days. It’s Terenzo’s second ever Ironman, so he’s new to this in an event that takes time to hone. The swim went to plan for Terenzo, exiting in first with most major contenders, except Macca, who was three minutes back. The water was so warm and Macca was really struggling to keep cool.
The gaps remained largely the same throughout the 180km bike ride. I did not see the swim and opted instead to travel to feed one in order to support the lads, with Macca’s manager Scott and friend Derek. On lap one Terenzo looked ok, while Macca was on a mission to claw back some time. Lap two and already about 115km in and the event was taking it’s toll. Llanos was moving to the fore, while Macca, still over 3’ off the pace had moved up, with Terenzo’s young body going backwards, but still in the top ten.
The run was going to be really interesting. What a venue, with a run course up and down the river in Frankfurt’s centre. Macca had a 3’20’’ deficit to Llanos starting out, which is nothing in a marathon but a lot considering Llanos’s pedigree. Terenzo was back in 7th position and on the first lap looked very smooth.
On lap two of the four lap run it looked like the gaps would remain the same and hence the positions, but then Macca’s charge to first began and by the start of the penultimate lap he was running shoulder to shoulder with Llanos. Macca pressed on and developed a slight lead, while Timo, who appeared to be out of the picture earlier in the run was flying. He caught Llanos, and the duo then caught Macca, who had blown big time. Timo had an impressive course record victory (7 hours 59’ 15’’), while Llanos finished 2nd and Macca 3rd. I think Terenzo did really well to finish 9th. Not bad for a 24 year old in only his second Ironman.
Last night was good fun. Dinner with Terenzo and his friends, then we caught up with Macca and my old Oakley friend David Hyam. We laughed into the early hours.
Now it’s homeward bound and a few days in Ireland.
-
My fourth week on the road
April 28, 2010 -
The season is under-way
April 8, 2010 -
Time is flying by ….
November 30, 2009 -
To Hell and Back
November 5, 2009 -
The Cape Pioneer and riding with “The Swiss Cookcoo Clock”!
November 5, 2009 -
The end of an amazing trip and what’s in store
October 14, 2009 -
One World Championships over and now another one.
September 8, 2009 -
I made it “Down Under”
September 3, 2009 -
My biggest trip of the year!
August 31, 2009 -
Top of the mornin’ to yeah!
August 21, 2009 -
Whistler
August 17, 2009 -
Moving the envelope.
August 15, 2009 -
Lene wins in Canada
August 3, 2009 -
The Imana Finale and Canada
August 2, 2009 -
Day Three: Sand storms, followed by pelting rain & typical Irish Weather!
July 23, 2009 -
Day Two: We avoided the Rhino’s & the sharks!
July 22, 2009 -
Horsepower and my Stumpjumper!
July 21, 2009 -
Excited!!
July 20, 2009 -
Ironman Frankfurt
July 6, 2009 -
Ironman and Life in SA
July 3, 2009 -
Back on African Soil
June 15, 2009 -
A Day In The Life
June 4, 2009 -
Madrid World Cup and life in Ireland
June 3, 2009 -
What's he like?
May 19, 2009 -
Bike to work day?????
May 14, 2009 -
Here in San Francisco they call me “The Beast”!
May 4, 2009 -
Wildflower, “The Caveman” and Houffalize
May 4, 2009 -
Another World Cup and Terenzo in Florida
April 27, 2009 -
“The Caveman” on camera
April 23, 2009 -
Cape Epic, Pietermaritzburg, Sea Otter and Thoughts In General
April 23, 2009

