Bobby Behan

Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

Ironman Frankfurt

July 6, 2009

Despite my years of triathlon, Ironman Frankfurt was only the second ever Ironman that I have witnessed, the other being South Africa way back in 2001. It’s an incredible event, most impressive being the final moments where people crossed the finish line, before it’s game over. What a party and atmosphere. As a triathlete it was never my thing, but I can see why it is for others.

Macca and Terenzo both had tough days. It’s Terenzo’s second ever Ironman, so he’s new to this in an event that takes time to hone. The swim went to plan for Terenzo, exiting in first with most major contenders, except Macca, who was three minutes back. The water was so warm and Macca was really struggling to keep cool.

The gaps remained largely the same throughout the 180km bike ride. I did not see the swim and opted instead to travel to feed one in order to support the lads, with Macca’s manager Scott and friend Derek. On lap one Terenzo looked ok, while Macca was on a mission to claw back some time. Lap two and already about 115km in and the event was taking it’s toll. Llanos was moving to the fore, while Macca, still over 3’ off the pace had moved up, with Terenzo’s young body going backwards, but still in the top ten.

The run was going to be really interesting. What a venue, with a run course up and down the river in Frankfurt’s centre. Macca had a 3’20’’ deficit to Llanos starting out, which is nothing in a marathon but a lot considering Llanos’s pedigree. Terenzo was back in 7th position and on the first lap looked very smooth.

On lap two of the four lap run it looked like the gaps would remain the same and hence the positions, but then Macca’s charge to first began and by the start of the penultimate lap he was running shoulder to shoulder with Llanos. Macca pressed on and developed a slight lead, while Timo, who appeared to be out of the picture earlier in the run was flying. He caught Llanos, and the duo then caught Macca, who had blown big time. Timo had an impressive course record victory (7 hours 59’ 15’’), while Llanos finished 2nd and Macca 3rd. I think Terenzo did really well to finish 9th. Not bad for a 24 year old in only his second Ironman.

Last night was good fun. Dinner with Terenzo and his friends, then we caught up with Macca and my old Oakley friend David Hyam. We laughed into the early hours.

Now it’s homeward bound and a few days in Ireland.

Stats for Bobby Behan are coming soon.