Bobby Behan
Sports Marketing Manager, Mountain Bike and Triathlon
Specialized Global Marketing
I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.
It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.
In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.
Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.
In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!
Stats
| Height | 5' 4" |
| Born | January 12th, 1968 |
Cool Facts
| 2nd overall tour of virginia |
| 7th overall tour 1998 |
| 8th stage of best tour |
| stage of tour 2005 winner best year |
Excited!!
July 20, 2009I got the call a few weeks ago and now “D-Day” has arrived and The Imana MTB Race on South Africa’s Wild Coast. I have been told many things about the event and what to be wary or beware of, whatever way you want to put it! The Wild Coast is South Africa’s description of ‘Real Africa’ in South Africa. I arrived here on Saturday with friends and so far it’s stunning, plus plenty of laughs. Friends Paul and his girlfriend Mona are riding together (this event is a partnership like The Cape Epic), Wynand is riding with Frederick, while I am riding with Specialized Athlete and the upcoming XTerra South African sensation Dan Hugo.
So some facts first. There’s a ten-year waiting list to get into this event and with only 140 starters it’s exclusive (don’t ask me how the Irishman got in)! I have been for the past two days at the start of the Wild Coast in a place called Cintsa, which is about 100km eat along the coast from East London. It’s truly amazing. So far I have seen Wild Pigs and while riding on the beach each day, have had school of dolphins swimming parallel to me, surfing the waves. It was class!
I have done literally no background research on the event itself, so since Saturday, have been trying to do some recon. Unlike most events where the route is marked, this event features a start-line and a finish and apart from that you must make your own way. Dan placed second last year. Apparently, they had the legs to win, but the local team who knew all the short cuts were a step ahead. My guess is this year, we will follow other local teams quite a bit, if as Dan correctly puts it, we have the firepower. I am definitely the weak cog, so time will tell on if I can rekindle some of that muscle memory from those tri days.
So here’s some of the low down. There are many full depth river crossings etc, but three where we must get into a boat! Why ….. so one of the rivers has some freshwater crocodiles and the other two are infested with sharks! No joke! We also must cross a nature reserve full of Rhino’s … Christ! Most of the race is on the beach and takes places all along the coast, so I have mounted 2.4 tires and intend to run a low pressure of 25 PSI, which should give great traction. I have tested this in the sand over the past two days and it’s definitely a big big help.
The race itself takes place over four days. The stages aren’t very long in terms of km’s, but possibly long time wise given what we have to endure. Honestly, I have never been as excited about an event. Last night we hit the bar so there’s a few sore heads this morning, but we are having serious fun and I am looking forward to a lekker ride as they say here in South Africa. I will keep you posted on events as they unfold.
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My fourth week on the road
April 28, 2010 -
The season is under-way
April 8, 2010 -
Time is flying by ….
November 30, 2009 -
To Hell and Back
November 5, 2009 -
The Cape Pioneer and riding with “The Swiss Cookcoo Clock”!
November 5, 2009 -
The end of an amazing trip and what’s in store
October 14, 2009 -
One World Championships over and now another one.
September 8, 2009 -
I made it “Down Under”
September 3, 2009 -
My biggest trip of the year!
August 31, 2009 -
Top of the mornin’ to yeah!
August 21, 2009 -
Whistler
August 17, 2009 -
Moving the envelope.
August 15, 2009 -
Lene wins in Canada
August 3, 2009 -
The Imana Finale and Canada
August 2, 2009 -
Day Three: Sand storms, followed by pelting rain & typical Irish Weather!
July 23, 2009 -
Day Two: We avoided the Rhino’s & the sharks!
July 22, 2009 -
Horsepower and my Stumpjumper!
July 21, 2009 -
Excited!!
July 20, 2009 -
Ironman Frankfurt
July 6, 2009 -
Ironman and Life in SA
July 3, 2009 -
Back on African Soil
June 15, 2009 -
A Day In The Life
June 4, 2009 -
Madrid World Cup and life in Ireland
June 3, 2009 -
What's he like?
May 19, 2009 -
Bike to work day?????
May 14, 2009 -
Here in San Francisco they call me “The Beast”!
May 4, 2009 -
Wildflower, “The Caveman” and Houffalize
May 4, 2009 -
Another World Cup and Terenzo in Florida
April 27, 2009 -
“The Caveman” on camera
April 23, 2009 -
Cape Epic, Pietermaritzburg, Sea Otter and Thoughts In General
April 23, 2009

