Bobby Behan

Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

Excited!!

July 20, 2009

I got the call a few weeks ago and now “D-Day” has arrived and The Imana MTB Race on South Africa’s Wild Coast. I have been told many things about the event and what to be wary or beware of, whatever way you want to put it! The Wild Coast is South Africa’s description of ‘Real Africa’ in South Africa. I arrived here on Saturday with friends and so far it’s stunning, plus plenty of laughs. Friends Paul and his girlfriend Mona are riding together (this event is a partnership like The Cape Epic), Wynand is riding with Frederick, while I am riding with Specialized Athlete and the upcoming XTerra South African sensation Dan Hugo.

So some facts first. There’s a ten-year waiting list to get into this event and with only 140 starters it’s exclusive (don’t ask me how the Irishman got in)! I have been for the past two days at the start of the Wild Coast in a place called Cintsa, which is about 100km eat along the coast from East London. It’s truly amazing. So far I have seen Wild Pigs and while riding on the beach each day, have had school of dolphins swimming parallel to me, surfing the waves. It was class!

I have done literally no background research on the event itself, so since Saturday, have been trying to do some recon. Unlike most events where the route is marked, this event features a start-line and a finish and apart from that you must make your own way. Dan placed second last year. Apparently, they had the legs to win, but the local team who knew all the short cuts were a step ahead. My guess is this year, we will follow other local teams quite a bit, if as Dan correctly puts it, we have the firepower. I am definitely the weak cog, so time will tell on if I can rekindle some of that muscle memory from those tri days.

So here’s some of the low down. There are many full depth river crossings etc, but three where we must get into a boat! Why ….. so one of the rivers has some freshwater crocodiles and the other two are infested with sharks! No joke! We also must cross a nature reserve full of Rhino’s … Christ! Most of the race is on the beach and takes places all along the coast, so I have mounted 2.4 tires and intend to run a low pressure of 25 PSI, which should give great traction. I have tested this in the sand over the past two days and it’s definitely a big big help.

The race itself takes place over four days. The stages aren’t very long in terms of km’s, but possibly long time wise given what we have to endure. Honestly, I have never been as excited about an event. Last night we hit the bar so there’s a few sore heads this morning, but we are having serious fun and I am looking forward to a lekker ride as they say here in South Africa. I will keep you posted on events as they unfold.

Stats for Bobby Behan are coming soon.