Bobby Behan

Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

Day Two: We avoided the Rhino’s & the sharks!

July 22, 2009

From one great place to another, we are now in the Haven Hotel right on the sea, after our second day in the saddle. Today was stunning. Africa has it all!

We started today in a time trial format where the winners yesterday went first and so on. We started 11’’ behind Subaru Team 2. The plan was to close the 11’’ deficit as quickly as possibly, but before we knew it Subaru Team 2 were taking short cuts and were extending their margin. It was a nightmare, with our lack of local knowledge really killing us. On the legs front Dan and I had good form and rode well, which is positive. I did ask the locals for directions – I don’t think they have ever encountered an Irishman before!

You can never get bored in this race. You are always thinking about what way you should ride and there’s obstacles of all sorts littered everywhere. It’s by far the most fun event I have ever done. It’s also the most beautiful.

There were many funny, tough and entertaining moments all mixed together. I suppose on wake up at 5am my fellow housemates enjoyed some Irish Spirit …. The Fields Of Athenry and Danny Boy were playing hard from my laptop, just for the craic – the Africans were highly entertained!!!! I even sang some Frank Sinatra, without the influence!!

Out on the course, first this little s**t of a dog chased us, I told him to p**s off, but I don’t think he understood “Irish English”. He eventually gave up! Then there was the river crossing, where the sharks can be. I got caught by the current and felt at one point like I was going to end up in Antarctica! I keep telling the African’s that I am not worried about the sharks …. There’s none in Ireland because they are afraid of us. I am confident they’ll eat Dan first!!!!! Every night there’s a movie with the days highlights and I have no doubt my river crossing episode will be shown for all to see!

I am tall, but when we hit Rhino territory, the bloody grass was so high. It was a maze and this is where we lost time. We could not find the Rhino tracks which lead us through … thankfully we did not see The Rhino’s either, but there were big pieces of Rhino S***t and footprints!! Trust me their piles of s**t are way bigger than that of any bull I have seen back home in Ireland! Good thing we did not meet face to face!

We ride well on the beach, where the one ‘tri pro’ (Dan) and the one ‘has been” (me!!) hit the big ring and grind out the watts. At the river crossing we had Subaru Team Two literally meters in front of us (they had just crossed as we started to cross), but once again they disappeared on some short cut. It was irritating! We also hit “The Mothers” as they are called, meaning a mother “f*****r of a climb, but not a climb you can bike. Yes you have guessed it. The bikes are on our backs! That was hard.

The Stumpjumper has been flawless. My back sometimes gets tight, but on the Stumpjumper it’s such a comfortable smooth ride, I have zero problems.

Who knows, but it would be nice to fight for second position tomorrow. They now have about 4 minutes on us, but it’s possible to make amends, once we don’t get lost!

Stats for Bobby Behan are coming soon.