Bobby Behan
Sports Marketing Manager, Mountain Bike and Triathlon
Specialized Global Marketing
I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.
It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.
In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.
Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.
In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!
Stats
| Height | 5' 4" |
| Born | January 12th, 1968 |
Cool Facts
| 2nd overall tour of virginia |
| 7th overall tour 1998 |
| 8th stage of best tour |
| stage of tour 2005 winner best year |
Day Three: Sand storms, followed by pelting rain & typical Irish Weather!
July 23, 2009I have been visiting South Africa for almost a decade and today was possibly my first glimpse of real Africa!
We lined up on the grid in third position, two minutes behind Subaru Team 1 (the overall leaders) and a further two minutes behind Subaru Team 2. Today we had to dig deep. We knew this on the start line. The plan from the start in The Haven was to ride hard, which we did down the first fire road and then up the other side. We just hammered on this fire road and following that on the singe track section and onto our first beach. My Stumpjumper just eased over all of the bumps and ruts. It felt totally at home with everything that was thrown it’s way. We kept looking into the distance to see Subaru Team 2, but they were out of sight. They must have been flying, because we were cranking!
There were no sharks that I knew of, or Rhinos for that matter today, but lots of cattle roaming around. They stuck me as very lazy cattle cause they weren’t too bothered by us as we whizzed past. They were more focused on eating grass! About half through after plenty of walking sections, we hit the first of these villages, where the locals live in these dome like mud huts. It was an unreal experience to catch this type of glimpse of Africa. It’s makes you realize how others live. The people here are very friendly. You know the race is called Imana. As we passed through I was asking the kids, which way do we go and they just kept saying Imana. Dan and I although riding hard also laugh hard. I was like Dan maybe they don’t understand me or Imana might mean left or right!! We had a chuckle!
After these little villages and the lazy cattle, we started to climb high up the steep coastal edges. It was like the most beautiful spots on Ireland’s west coast, only almost more breath taking, which is a big statement. It was here that the wind started to pick up. Dan almost got blown off coming around an open left hander, while all 93kg’s of my Irish Muscle (!!) managed to keep the two tires planted, but the wind was so strong only barely! The last 11km on open fire roads were tough with a howling wind, Irish Rain and low temperatures, there was a chill and the climbs were never ending. We made the finish though in just over 2.5 hours once again in third position. Subaru Team 2 caught Team 1 so there’s an interesting battle on tomorrow’s final day, which is also going to be the longest! We might back off the gas tomorrow given the longer day and also the fact that we are secure in third with little hope of moving up the GC.
It’s 10pm so time for bed …. Night night!
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My fourth week on the road
April 28, 2010 -
The season is under-way
April 8, 2010 -
Time is flying by ….
November 30, 2009 -
To Hell and Back
November 5, 2009 -
The Cape Pioneer and riding with “The Swiss Cookcoo Clock”!
November 5, 2009 -
The end of an amazing trip and what’s in store
October 14, 2009 -
One World Championships over and now another one.
September 8, 2009 -
I made it “Down Under”
September 3, 2009 -
My biggest trip of the year!
August 31, 2009 -
Top of the mornin’ to yeah!
August 21, 2009 -
Whistler
August 17, 2009 -
Moving the envelope.
August 15, 2009 -
Lene wins in Canada
August 3, 2009 -
The Imana Finale and Canada
August 2, 2009 -
Day Three: Sand storms, followed by pelting rain & typical Irish Weather!
July 23, 2009 -
Day Two: We avoided the Rhino’s & the sharks!
July 22, 2009 -
Horsepower and my Stumpjumper!
July 21, 2009 -
Excited!!
July 20, 2009 -
Ironman Frankfurt
July 6, 2009 -
Ironman and Life in SA
July 3, 2009 -
Back on African Soil
June 15, 2009 -
A Day In The Life
June 4, 2009 -
Madrid World Cup and life in Ireland
June 3, 2009 -
What's he like?
May 19, 2009 -
Bike to work day?????
May 14, 2009 -
Here in San Francisco they call me “The Beast”!
May 4, 2009 -
Wildflower, “The Caveman” and Houffalize
May 4, 2009 -
Another World Cup and Terenzo in Florida
April 27, 2009 -
“The Caveman” on camera
April 23, 2009 -
Cape Epic, Pietermaritzburg, Sea Otter and Thoughts In General
April 23, 2009

