Bobby Behan

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Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

Lene wins in Canada

August 3, 2009

Lene was at her best today, but I knew as did we all, that it was only a matter of time before Lene clinched her first world cup victory, which I believe to be the first of many to come! Lene has consistently evolved as an athlete since joined Specialized in 2007, which is testament to her dedication. Her victory is one thing, but her personality brings her result to a new level. Lene is super relaxed and one of the most humble athletes one will ever meet. I cannot say enough good things about her. She’s dead sound.

To have three-world cup overall leaders jerseys in the Specialized Stable is not bad. Sam, Burry and Lene will do their best to defend with one downhill and two cross-country world cups to go.

My bags are packed now, with next stop being Whistler, Canada for a media launch of our long travel bikes, plus some quality time with our free-ride team of Darren, Trond and Matt. I hear Whistler is unreal with Vancouver being one of the World’s most beautiful cities, so I am looking forward to that. Sam Hill said he’s also going to teach me to go downhill!!! Time will tell! The trails are supposed to be unreal and word on the street is that I get my first opportunity to ride the 2010 Stumpjumper, a bike I am eagerly looking forward to.

Stats for Bobby Behan are coming soon.
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