Bobby Behan

Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

Whistler

August 17, 2009

I am now back in good ol’ Stellenbosch, having recovered from the jetlag following my North America trip, but boy was it worth it!

After watching Lene smash it in Quebec, I then travelled right across Canada to Vancouver airport first and then a drive two hours north to the infamous resort town of Whistler. Boy it’s a big country and the flight was longer than going east and Montreal to Dublin!

I’ve always heard great reports about Vancouver and although we were just passing through, the cities beauty and the countryside on the way up blew me away. If you get a chance to visit this area of the world you will not be disappointed. I would love to visit Vancouver and check more of the city out. It was dark by the time we arrived in Whistler, but bright enough to check out our hotel, which was amazing. I knew on touching base that it was going to be a good trip. Waking up the next morning and looking out, I was very impressed.

I was in Whistler to catch-up with our free-ride team of Darren Berrecloth, Matt Hunter and Trond Hansen, plus spend time with our Downhill athletes of Sam Hill and Brendan Fairclough (both Monster Energy Specialized) and Specialized Team America (Kyle Strait, Cody Warren and the two Mulally brothers). Alongside this we were also doing our long travel media launch. Although, seeing many a long travel bike, this week served as the first time I have ridden a long travel bike! I definitely needed it on some of the knarly trails we did!

The trail network in Whistler is unreal. I have heard it’s the best in the world. Well I haven’t visited anything better! There are trails there for all ability levels and many there to challenge even the best. I was most definitely challenged by Hill and company on a few spins! My head over the handlebar stunts attracted the attention, that’s for sure (there are no photos I am aware of thankfully!!!). What’s cool though is that it’s a real family place. You can be out on a spin and meet a whole family or packs of kids getting instruction, while riding along these board-walks and stuff. Anyway, the long and short of it is that I would go again.

The highlight for the engineers and our Scottish mechanic Sandy was at my departure. I was packing my bike away just before my airport departure and noticed, aided by the fools joking around me, that my rear wheel was abnormally heavy! Anyway, I quickly learned that for almost a week I was riding around with my wheel full of water! No wonder everybody was trying to up the tempo on the climbs! My reply to Sandy will come when he least’s expects it!

Stats for Bobby Behan are coming soon.