Bobby Behan

Recent Bobby Behan Videos:

Bobby Behan has no videos available.

Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

Top of the mornin’ to yeah!

August 21, 2009

It depends, but it’s one or the other! Wake before six and to the office or before seven and straight to Basic. Bike to work - I bike to work everyday on my ultra cool Specialized Langster New York. Boy does that bike attract attention!

Basic is special. Our little coffee shop, located on Church Street, the epicenter of Stellenbosch, is my consistent start to everyday, when I am here in “The Bosch”. It’s a social start to the day, where the lads meet up and talk a sense and crap combination, before our days truly kick off. We’re there anywhere between 7:30 and 7:45 and the group dissembles around 8 ish. We are Bobby known as “Die Eir” (“Irish” in Africaans!), Ernie “The Genius” Gruhn (he’s an accredited genius!!), Naudee “Coach” Jordan (instigator of “The Beast” workouts), Francois “Diesel” Maritz (Big torque curve on the bike & in the gym!), Big Piet (6ft 5 and weighing in at 115kg), Paul “Die Coppa” Haumann (Die Coppa is Africanns for “The Head”) and we might have a guest appearance from Murray occasionally. Most of the lads are traders, so I learn my bit about the markets, but sport and lads talk is mainly on the agenda.

Porridge with water, then two hard eggs on whole wheat bread with two cups of coffee and I’m fit to kill it any day!

Stats for Bobby Behan are coming soon.
All content © copyright 2012 Specialized Bicycle Components. All Rights reserved.