Bobby Behan

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Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

My biggest trip of the year!

August 31, 2009

Monday evening and a good way to end any day: big open fire and some chilled out “Bobby time”! I love my sofa and pad here in Stellenbosch, but tomorrow I say goodbye for EIGHT WEEKS! I have a long trip ahead, but a pretty cool one. Before I get to that, the weather has been class here in SA with 27C on the car’s thermometer today – not bad. My form on the bike is getting there with 15 hours last week! It’s nice to have that electric feeling in the legs again! I brought my S Works Tarmac SL2 out twice this week. I haven’t ridden on the road here since my tri days, until this week that is, but must do more of it cause that bike feels so special.

As always before any trip I am busy. There are so many things I need to do plus I cannot find my driver’s license, which is going to be a problem! Please show up! I checked inside and outside of the car today, but no sign … then the idea of selling the car hit me, which is another story in itself! That created some more unnecessary admin, but if I set my mind to something, there’s generally no going back!

So tomorrow I leave for Australia. I go to Australia to support the team in the World MTB Championships. I really hope things go well. I am in Canberra for five days, then it’ north to the Gold Coast for a week to watch the ITU World Championships Series Final. I am really looking forward to seeing those races and catching up with old friends. I leave Australia on September 15th and head to the office in San Francisco for a few days, then to Las Vegas, for Interbike, which is the Worlds biggest bicycle trade show. Five days in Vegas and it’s to Utah to support Conrad, Dan, Melanie and company in the USA XTerra Series final. I might spend a few days with “The Caveman” or Dan, then it’s back to the office for a few days. Next up is a week long trip to Kona, Hawaii to support Macca, Terenzo, TJ, Ben and all the team in the Ironman World Championships. The next day it’s back to the office in San Francisco and the following week back to Hawaii this time Maui to support the XTerra crew once again and their World Championships! Finally it’s back to Stellenbosch and the start of summer! Yer man Mr Pink AKA Gav might have arrived by that point! Lots to report on so I will keep you abreast!

Stats for Bobby Behan are coming soon.
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