Bobby Behan

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Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

To Hell and Back

November 5, 2009

It might not be the World Championships, but here in Stellenbosch it’s most definitely The World Championships in many local’s minds!! Every year a swarm of us buzz our way to Oudstroom, for the annual “To Hell And Back” MTB Race. The race is an out and back event. We ride in to this really remote valley called The Hell (about 60km) and the next day we ride back out. It takes about 5-7 hours in and out depending on how fast you want to ride. Last year I surprised myself with 10th. This year the pressure is on. Let’s just hope the nightmares of that pass where Susi pushed me don’t come back to haunt me! The first climb on day one is up that bloody thing! They called it the Swartberg Pass!

Tomorrow I take that drive to Oudstroom with Ernie “The Genius” Gruhn and Nordan “VO2 Coach” Jordan. All the crew are going and it’s going to be some fun. After we’ve race in, we spend the day sitting around eating drinking and talking crap!!! I am excited!

Stats for Bobby Behan are coming soon.
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