Bobby Behan
Sports Marketing Manager, Mountain Bike and Triathlon
Specialized Global Marketing
I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.
It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.
In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.
Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.
In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!
Stats
| Height | 5' 4" |
| Born | January 12th, 1968 |
Cool Facts
| 2nd overall tour of virginia |
| 7th overall tour 1998 |
| 8th stage of best tour |
| stage of tour 2005 winner best year |
Cape Epic, Pietermaritzburg, Sea Otter and Thoughts In General
April 23, 2009Sea Otter Classic:
Sea Otter is always a hectic week, but a very productive week for Specialized as a whole. It was really cool to have all the athletes in house for media training, tours and mixing it with the in-house people who make everything happen.
Once again Lene really impressed me at Sea Otter and looked so consistent through Short – Track and XC. Well done! On the men’s XC side excellence breeds excellence ….. The good spirited competitive nature of the lads is certainly raising the bar. Susi looked great on Sunday while all three were on another level in Short Track. I was really happy or Todd to win the overall on US Soil. Another surprise for the books for many, but not me (I have known his capabilities for many years) was XTerra Triathlete Conrad “The Caveman” Stoltz, who finished 8th in the men’s cross-country. One of the strong men of triathlon shows that he can mix it on the bike solely!
Over to gravity …. Mike Sinyard and I chatted for ages while watching each round of the Dual Slalom. A Specialized 1-2 in the shape of Sam Hill and Specialized Team America ride Cody Warren was so cool. Sam looked so sharp in the corners.
Overall we could have wished for a better Sea Otter.
Pietermaritzburg World Cup, South Africa:
How good was it to get the team back together. Joining us have been Burry “The Kid” Stander and Todd “The Character” Wells. These two have brought much humor and tough legs to the team. Monster Energy Specialized in the form of Sam Hill and Brendan Fairclough have joined the program, which sets us up we one of the strongest teams in the MTB arena. It paves the way for what we hope to be a good season.
Burry impressed in South Africa with third on home soil. Lene for me has grown so much as an athlete, since she joined our program in 2007. Her ride and third position in South Africa, despite being on anti-botics was for me, the best race I have ever seen her complete. I am really happy for Lene because she has certainly worked really hard.
Cape Epic, March 2009:
This event has grown from strength to strength and once again Burry and Susi returned to racing as a duo under the Songo.info banner. We all know the story now of Burry’s wheel and although the subsequent sanctions etc. were a little disjointed, we all know who the strongest team in the 2009 Epic were. Team Songo.info won 5 of the stages! Most important though has been the position impact Songo.info had on the Kayamandi Community in Stellenbosch. Under privileged kids know have a BMW Track and 25 MTB’s, which pave the way for a cycling club. For more check out www.songo.info.
Rebecca Rusch and her coach, Mathew also had a great Epic in the mixed division finishing fifth. This sets Reba up perfectly for her defense of the 24 hour World Title in July.
Thoughts in General:
I have written a good bit about the MTB side, but how about triathlon. It’s my background and has been my passion for so many years. Working with Macca, The Caveman, Desiree, TJ and Terenzo is something I relish! I am already sinking my teeth into this. To date Macca has been shaking the water and tarmac, with a course record at Laveman and a win this weekend past at 70.3 China, in what he describes as the toughest conditions he has ever experienced.
Monster Energy Specialized’s visit to the office last week was really cool. I known the legend that is Sam Hill, but getting to know him in person and the humble guy that he is impressed.
Life at Specialized is so cool …. Yes it’s hard work, but when you love it, it’s easy. I have been able to use the totally cool gym, bike at lunchtime and in the mornings ….. I will report more over the coming weeks on life with the Red S Express!
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My fourth week on the road
April 28, 2010 -
The season is under-way
April 8, 2010 -
Time is flying by ….
November 30, 2009 -
To Hell and Back
November 5, 2009 -
The Cape Pioneer and riding with “The Swiss Cookcoo Clock”!
November 5, 2009 -
The end of an amazing trip and what’s in store
October 14, 2009 -
One World Championships over and now another one.
September 8, 2009 -
I made it “Down Under”
September 3, 2009 -
My biggest trip of the year!
August 31, 2009 -
Top of the mornin’ to yeah!
August 21, 2009 -
Whistler
August 17, 2009 -
Moving the envelope.
August 15, 2009 -
Lene wins in Canada
August 3, 2009 -
The Imana Finale and Canada
August 2, 2009 -
Day Three: Sand storms, followed by pelting rain & typical Irish Weather!
July 23, 2009 -
Day Two: We avoided the Rhino’s & the sharks!
July 22, 2009 -
Horsepower and my Stumpjumper!
July 21, 2009 -
Excited!!
July 20, 2009 -
Ironman Frankfurt
July 6, 2009 -
Ironman and Life in SA
July 3, 2009 -
Back on African Soil
June 15, 2009 -
A Day In The Life
June 4, 2009 -
Madrid World Cup and life in Ireland
June 3, 2009 -
What's he like?
May 19, 2009 -
Bike to work day?????
May 14, 2009 -
Here in San Francisco they call me “The Beast”!
May 4, 2009 -
Wildflower, “The Caveman” and Houffalize
May 4, 2009 -
Another World Cup and Terenzo in Florida
April 27, 2009 -
“The Caveman” on camera
April 23, 2009 -
Cape Epic, Pietermaritzburg, Sea Otter and Thoughts In General
April 23, 2009

