Bobby Behan

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Sports Marketing Manager, Mountain Bike and Triathlon

Specialized Global Marketing

I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.

It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.

In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.

Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.

In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!

Stats

Height 5' 4"
Born January 12th, 1968

Cool Facts

2nd overall tour of virginia
7th overall tour 1998
8th stage of best tour
stage of tour 2005 winner best year

Another World Cup and Terenzo in Florida

April 27, 2009

It’s strange not being at a World Cup after three years on the sidelines, shouting encouragement, giving splits and information. Offenburg I think was better this year, than last year. I can remember last year spending a lot of time huddled under a tree as the rain poured down! It was one of those days when it rained hard, then dried up, then rain again followed by more sun!

Freecaster TV has been such a great addition to MTB. At 6am Californian time I sat up in my bed and watched the men’s race. Sorry Lene …. I didn’t wake earlier! Benno called a few times …. After two calls he realized that I could give him more information about what was happening, than he could despite being there. Freecaster covered so many of the moves …. I could see Burry and Susi making their move, Todd in there with the leaders and later running with the bike and could report back what happened to Susi and most importantly, that he was ok.

Lene again impressed this weekend. She rode much of the race, especially the later stages with sore ribs, following her training ride tussle with a car on Thursday. That did not stop her. Burry “the kid” is growing and growing …. As for Susi and Todd I was really disappointed but that’s racing.

Over to Florida ….. I shake my head when I think about the range of ability Terenzo has shown …. Second in Ironman New Zealand, an almost 8.5 hour race and then second in a competitive St Anthony’s in a little under 1 hour 50 minutes. Being able to produce such broad ranging results is impressive. The man is in the office tomorrow and I am looking forward to finally meeting him.

Stats for Bobby Behan are coming soon.
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