Dan Hugo
I spent my formative triathlon years idealizing Conrad Stoltz, the races he did, the stories told on return to Stellenbosch, and the bikes he rode to success. It made for an ingrained affection and infatuation for anything Specialized; including the old "hand-me-down's" - but above all, a desire to be Specialized someday and race the best in biking equipment.
I now find myself two years down the full time fool lifestyle, and on board the S-Works express. Its been a dream - one that keeps me based in Stellenbosch, South Africa for most the year, and Truckee in California, when over in the USA. I'll do a second year focussed on the Xterra USA Series, and take stock thereafter.
I Am Specialized
April 17, 2010I got to spend time at the Specialized Head Quarters in Morgan Hill this week and feel the passion, drive and ingenuity first hand. Sure I’ve heard tales and myths of lunch time rides, of every employee living the brand, and experienced the momentum behind Innovate or Die through continually bettered product, but to be there, in the heart of it, was some kick.
Conrad Stoltz, Specialized Bicycle Company HQ

(Photo stolen from Conrad’s Flickr account)
Morgan Hill is near the Californian Coast, 90min South of San Francisco, and a 4hour commute from Truckee. After hibernating most of last week - shuffling between indoor pool, computrainer (in front of Apple TV), treadmill in the garage, and my personal favourite: the double bed that makes you want to jump on it with like minded kids; it was magic seeing Dylan and Conrad and the rest of the familiar Specialized crew. It’s Dylan first visit to the USA, and we did not get much social time together, but hearing of his first impressions made me smile. How accustomed I’ve become.
The theme was mountain biking - which included the XC team, the Downhill and Freeride cultus, some Freeride Super D boys, and Conrad Stoltz and myself on the mountain bike multisport side. Big time honour lining up alongside some global icons.
Time spent with engineers was enough to exhaust my limited mental energy in quick time. Steep learning curve just listening in on dialogue between the the architects of innovation and the super sensitive rider perception of Sauser and Stander. What was unbelievable was the testing lab where stress tests were performed on new models - simulating years of riding stress in the matter of a day. But it was the overall feel that was most amazing, the vibe between the different sections of the company, each buzzing with new developments and secretive success. Open plan and relaxed, interactive and stimulating. Numerous dogs trail their owners from desk to department and back. And bikes, more bikes than you could imagine. Prototypes, bike in archive, bikes riden by legends, bikes of staff, bikes for visitors and SBCU.
Got to meet Ned Overend - a sure highlight. Hopefully some day I can continue the legacy he handed down to Conrad.
We did a live team introduction and Q&A with with the entire company - streamed real time on the IAS Facebook page.
The opportunity was something I would not have been able to dream of not so long ago. So grateful and excited to be a part of the most inventive bicycle company in the world, a company thats determined to be the best, and provide the support needed for me to have a shot at being the best I can be.
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Race Report: Xterra Buffelspoort
January 31, 2012 -
Race Report: Totalsports Challenge
January 31, 2012 -
Xterra World Champs, Maui, Hawaii
October 27, 2011 -
Hugo is closing the gap
May 31, 2011 -
Massage, Specialized and general nudity
March 21, 2011 -
Xterra WC 2010
October 27, 2010 -
Xterra Mexico 2010
September 7, 2010 -
Chapter 2 on Xterra Brazil
August 13, 2010 -
A triathlete’s first impressions of Boulder
July 6, 2010 -
Xterra East Championships, Richmond ,VA
June 23, 2010 -
Make me feel
April 28, 2010 -
I am broken
April 23, 2010 -
I Am Specialized
April 17, 2010 -
Race Report: Xterra Estrada Real
March 15, 2010 -
Cup overflowing
March 12, 2010 -
Xterra South Africa 2010
February 24, 2010 -
Xterra Buffelspoort
February 1, 2010 -
so that ends 2009 racing.....
November 17, 2009 -
Triple Challenge 2009 - Durban, South Africa
November 16, 2009 -
Back on the bike
September 11, 2009 -
I dont shop much these days
August 17, 2009


