Bobby Behan
Sports Marketing Manager, Mountain Bike and Triathlon
Specialized Global Marketing
I am an Irishman, come from a farming family and have five younger brothers, which meant I had to stand my ground from a young age! In my early years I was a competitive swimmer and runner while been a fan of cycling mainly due to the successes of Irishmen Sean Kelly and Stephen Roche in the pro peleton.
It was only at the age of 21 that I discovered triathlon via a university friend. I pursued triathlon through to 2001, where I was North American Age Group Champion and then raced at Elite Level. It was in 1999 that I discovered Stellenbosch, South Africa and met long-term friends and Specialized Athletes Conrad Stoltz and Christoph Sauser.
In 2001 my career took a swing after being offered the position of Sales and Sports Marketing Manager for Oakley in Ireland, which I held through to 2005. During this period I raced both mtb and road bikes. In 2004 I reignited my triathlon passion, returned to racing, won a national title and in 2005 left Oakley to focus solely on triathlon.
Once again my career took a spin, with Specialized offering me the position of team manager for their global factory MTB team in 2006. There have been so many memorable moments: 2006 with Susi and Liam Killeen 1-2 at Mont Sainte Anne, Susi’s World Title in 2009, however, most cherished for me has been the opportunity to work with so many great people first and foremost. A great athlete is awesome, but a humble attitude raises the bar for me.
In February 2009, I commenced with the position of Sports Marketing Manager for Mountain Bike and Triathlon at Specialized. The position is so challenging, so rewarding and exciting. Rock on ……!
My fourth week on the road
April 28, 2010The time has, as always with life at Specialized, been flying by, largely due to very interesting, varied yet challenging days. Life is good though! First up was the first round of the ITU World Championship Series in Sydney. I met our athletes and was big time impressed with the event and the job the International Triathlon Union (ITU) are doing.
It hit home in Sydney! The true realization of how cool being there was! He might be the Olympic Triathlon Champion, but to me he is still Jan. We are always giving one another s**t, but in a fun way! So having breakfast with both Jan and Simon Whitfield was really cool – what legends and what down to earth lads. I’ve so much respect for both. Just when I thought meeting these two Olympic Gold Medalist was unreal, I met and had a good chat with one of the world’s greatest ever track and field athletes, Dr Edwin Moses. What a legend. Edwin as chairman of The Laureus Foundation is working positively with the ITU on charitable projects.
Barbara Riveros is one of the most bubbly, positive people one can ever meet. She’s got this amazingly great feel good factor amount her. I can’t explain it, but she’s so appreciative, kind and thankful. I respect her so much. Admittedly it took two laps on the run for me to realize it was Barbara who was turning the screws at the front. Her victory was well deserved – who ever said that countries without major funding and infrastructures cannot produce champions!
Life at Specialized HQ is foot to the floor in 7th gear (if it’s an M5 you’re in!!!) all the time, but great all the same. My new S Works Tarmac SL3 arrived, which meant some good lunch rides, I’ve been using the gym a lot, in keeping up with Naudee’s prescribed program! I will lay down the gauntlet, when I eventually get home to Stellenbosch, at least that’s the plan.
Straight after Sydney and it was right into the Sea Otter Classic. That week was busy. We had huge success across all disciplines and the team seemed to have a great time. It was good getting most of the XC, DH and Free-riders under one roof. It’s not often we can get everybody together.
The Icelandic Volcano caused some head scratching! How do we get the team over to World Cup Number 1 in England one week later. The team boarded the first available flight out from San Francisco. I decided that another continent in another week was too much, so cancelled my trip to England. The team had to drive from Frankfurt to England, due to their connecting flight being cancelled – not an easy trip. I know the team won’t be 100% happy after England as a whole, but it’s early days. Burry trading blows with Julien and Nino at the front was special. I would love to have been there to see it myself.
So without an English trip on, this past weekend I caught up on emails and admin because this week was always going to be hectic. Coming up this weekend are two of triathlon’s mystical events, Wildflower on Saturday and Escape From Alcatraz on Sunday. All of our long course triathlon team are taking part. I head down to Wildflower tomorrow, Thursday and am really looking forward to the weekend ahead. It's up to Alcatraz on Saturday evening - rock on!
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My fourth week on the road
April 28, 2010 -
The season is under-way
April 8, 2010 -
Time is flying by ….
November 30, 2009 -
To Hell and Back
November 5, 2009 -
The Cape Pioneer and riding with “The Swiss Cookcoo Clock”!
November 5, 2009 -
The end of an amazing trip and what’s in store
October 14, 2009 -
One World Championships over and now another one.
September 8, 2009 -
I made it “Down Under”
September 3, 2009 -
My biggest trip of the year!
August 31, 2009 -
Top of the mornin’ to yeah!
August 21, 2009 -
Whistler
August 17, 2009 -
Moving the envelope.
August 15, 2009 -
Lene wins in Canada
August 3, 2009 -
The Imana Finale and Canada
August 2, 2009 -
Day Three: Sand storms, followed by pelting rain & typical Irish Weather!
July 23, 2009 -
Day Two: We avoided the Rhino’s & the sharks!
July 22, 2009 -
Horsepower and my Stumpjumper!
July 21, 2009 -
Excited!!
July 20, 2009 -
Ironman Frankfurt
July 6, 2009 -
Ironman and Life in SA
July 3, 2009 -
Back on African Soil
June 15, 2009 -
A Day In The Life
June 4, 2009 -
Madrid World Cup and life in Ireland
June 3, 2009 -
What's he like?
May 19, 2009 -
Bike to work day?????
May 14, 2009 -
Here in San Francisco they call me “The Beast”!
May 4, 2009 -
Wildflower, “The Caveman” and Houffalize
May 4, 2009 -
Another World Cup and Terenzo in Florida
April 27, 2009 -
“The Caveman” on camera
April 23, 2009 -
Cape Epic, Pietermaritzburg, Sea Otter and Thoughts In General
April 23, 2009





